What's in a name ?


What’s in a name? Six years ago I started a business which is struggling. I am considering closing it and starting again under a similar name. Am I able to do this legally?
Rodney says
You can reuse a company’s name, be careful how you do.  The Insolvency Act prohibits directors of a company in liquidation from reusing the company’s name, or a name so similar to suggest an association with the company.
As well as possible imprisonment and a fine, directors who breach this rule can be personally liable for the debts of the new company. However, steps can be taken to reuse a company name and retain the goodwill of that company, and not be in breach.

These range from sending notices to creditors to making a court application. So Yes, it is doable if you get the steps right.